Problem
Yellowstone County, Montana has one of the highest impaired driving rates in the state. Despite significant prevention efforts, traditional media campaigns lacked measurable impact, leaving law enforcement, public health officials, and community leaders without clear data on engagement, audience reach, or behavior change. The challenge was not only delivering impaired driving prevention messaging but ensuring it reached and resonated with the right people.
Purpose
To modernize its outreach and maximize impact, the Yellowstone County DUI Task Force partnered with us at Sylvestri Customization because we are an industry leader in data-driven public health and safety campaigns.
The objective was to:
- Reach and engage the high-risk demographics most likely to drive impaired.
- Leverage advanced digital targeting to optimize messaging for effectiveness.
- Track real-time engagement and behavior change to ensure accountability and future strategy improvement.
Using precision social media marketing, Sylvestri Customization designed and executed a campaign that delivered the right message to the right people, amplifying prevention efforts beyond traditional approaches.
Payoff
The impact was undeniable:
- 105% increase in the number of DUI prevention messages delivered.
- 1,233% increase in audience engagement, indicating strong interaction with the messaging.
- 6,695% increase in total campaign reach, demonstrating a seismic shift in awareness and impact.
Through real-time data, audience insights, and digital precision, we helped Yellowstone County’s DUI Task Force move from guesswork to guaranteed engagement.
Why This Matters for You
Whether you’re in law enforcement, public health, or policymaking, your prevention efforts deserve measurable success—not just good intentions. We provide the tools and expertise to ensure your messaging drives real impact.
- Are your prevention campaigns reaching the right audience?
- Are you getting real-time insights into engagement and behavior change?
- Are you maximizing your budget for the highest return on public safety outcomes?
If not, it’s time for a smarter approach. Let’s build data-driven solutions that make your initiatives unquestionably effective.